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More than Coffee – Your Guide to a Productive A.M.
If you’re anything like me, you wake up some mornings feeling like it’s time to go back to bed. Somehow you manage to drag yourself from the bed to the coffee maker without opening your eyes, and once...
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Business Killers – What to Avoid
To become a successful small business owner, it’s not enough to focus solely on your company’s strengths. There are a number of mistakes which can kill or severely injure your small business if you’re...
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It’s Not All About You
Customer Service. When it comes right down to it, that’s why we’re all in business. I know, I know. You’re awesome and the world should hear of your legendary awesomeness. About that…no one actually...
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The Many Faces of Type
What if I told you that one of the most crucial aspects of marketing, design and branding is often times one of the most overlooked and neglected? Choosing standard typeface(s) for your company can be...
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3 Principles of Pairing Fonts
Every time a company uses one font for every part of a design, somewhere in the world, a font fairy dies. Maybe that company thinks that using one font for everything is a way to “stay simple”....
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How to Drive Designers Crazy
Spend enough time in any one profession, and you’ll begin to develop personal preferences for “the way it should be done”. Painters can’t stand visible roller marks on a wall, landscapers get queasy at...
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What’s the Big Difference? Art & Design
Recently I had a conversation with someone who asked what I do for a living. When I answered, “I’m a graphic designer,” their immediate response was, “Oh, so you must be good at painting and stuff,...
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Feeling Blue? Or Red?
Ever wonder where that saying originated? Why is blue sometimes used synonymously with being sad? The psychology of color and how it affects us has always fascinated me. Understanding the basics of...
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How to Stay Relevant – Design Trends
Some of the biggest difficulties of being a graphic designer are staying up-to-date with the latest trends, deciding which trends are worth following and – *gasp* – creating your own trend. We also...
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Marketing Humor
Today is Brad’s last day at the ‘Peg. We will miss his marketing insights, artistic flair and sense of humor. This week I was challenged to write a funny blog post. “Be spontaneous,” she said. (Thanks...
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